What's a "Campaign" in SMS Terms?
A 10DLC campaign setup defines why you’re sending messages. It’s not marketing jargon — it’s compliance language for what kind of messages you plan to send.
In the world of SMS communications, understanding your 10DLC campaign setup is essential for staying compliant whilst maintaining effective customer engagement. Think of it as your official declaration to mobile carriers about the purpose and nature of your messaging programme — the foundation that ensures your messages reach customers reliably while meeting all regulatory requirements.
This classification system protects both businesses and consumers, ensuring that every text message sent under your 10DLC campaign setup has a legitimate purpose and follows transparent communication guidelines.
10DLC Campaign Setup: Common Campaign Types Explained
SMS campaigns fall into distinct categories, each serving specific communication needs whilst maintaining compliance standards. Understanding these types helps you properly classify your messaging activities and set appropriate customer expectations.
Notifications
Transactional updates that keep customers informed about their orders, deliveries, and account activities
• Order confirmations and shipping updates
• Delivery status alerts
• Account activity notifications
Customer Care
Service-related communications that enhance customer experience and support
• Appointment confirmations and reminders
• Support ticket responses
• Service status updates
Marketing
Promotional messages designed to drive engagement and sales
• Special offers and discounts
• New product launches
• Seasonal promotions
Verification
Promotional messages designed to drive engagement and sales
• One-time passwords (OTPs)
• Password reset codes
• Two-factor authentication
How to Register a Campaign
Registering your SMS campaign ensures carrier approval and maintains deliverability. The process is straightforward when you understand each component. SMS Ranger automates this process when you configure your Salesforce message templates, handling the technical complexity behind the scenes.
Choose Your Use Case
Select the campaign type that accurately matches your Salesforce automation purpose. This determines how carriers evaluate your messaging programme and sets expectations for content.
Describe the Flow
Document your customer journey clearly. Explain how subscribers opt in to receive messages, what triggers communications, and the typical frequency of messages they'll receive.
Add Sample Messages
Provide your official company name, registered business address, and tax identification number (EIN). These details must match your official business registration documents exactly.
Link to Your Verified Brand
Connect your campaign to your registered brand profile. This crucial step combines brand verification with campaign registration, completing your compliance requirements.
Automated Simplicity: SMS Ranger handles campaign registration automatically when you set up message templates in Salesforce, eliminating manual configuration whilst ensuring full compliance.
Compliance in Action
Sample Message
“Hi {{FirstName}}, your policy payment of {{Amount}} is due on {{Date}}. Reply HELP for info or STOP to unsubscribe.”
Fully Compliant
Includes all required elements: personalisation, clear purpose, and mandatory opt-out language that meets carrier requirements
No Spam Indicators
Avoids suspicious keywords, excessive punctuation, and aggressive language that triggers carrier filters
Clear Opt-Out Path
Provides straightforward HELP and STOP keywords, ensuring customers maintain control over their communication preferences
This example demonstrates best practices for transactional messaging: it’s personalised, actionable, and transparent. The message respects customer preferences whilst delivering essential information efficiently.
Why 10DLC Campaign Setup and Registration Matter
Building Trust with Carriers
Each campaign registration tells mobile carriers: this is legitimate, expected communication. It’s how you prove transparency and build trust before your messages reach customers’ devices.
Proper registration protects your sender reputation, ensures message deliverability, and demonstrates your commitment to responsible communication practices.
Key Benefits
- Higher deliverability rates — Registered campaigns bypass spam filters more reliably
- Protected sender reputation — Maintains your ability to reach customers long-term
- Regulatory compliance — Meets TCPA, CTIA, and carrier requirements
- Customer confidence — Recipients trust messages from verified sources
- Reduced filtering risk — Minimises chances of legitimate messages being blocked
Campaign registration isn’t just a technical requirement — it’s the foundation of trustworthy, effective SMS communication that respects both regulatory standards and customer expectations.