Fees, Transparency & ROI of Compliance
The Reality: Compliance Pays Off
In today’s heavily regulated SMS landscape, Salesforce SMS pricing and compliance aren’t optional—they’re essential for sustainable business growth. Registration is a strategic investment that protects your marketing infrastructure and safeguards your reputation. By registering once, you eliminate the risk of blocked messages, preserve valuable lead opportunities, and maintain the trust that took years to build with your customers. Think of compliance and Salesforce SMS pricing as insurance for your entire SMS marketing programme—a small upfront cost that prevents catastrophic losses down the line.
What You Pay: Complete Salesforce SMS Pricing Breakdown
Understanding your investment is crucial for budgeting and planning. SMS Ranger provides complete transparency across three main cost categories, all clearly displayed in your dashboard before you commit.
One-Time Registration
Brand and campaign setup fees paid once during initial registration. This establishes your official presence with carriers and validates your messaging programme.
Monthly Compliance Fee
Ongoing maintenance cost determined by your message type and volume. This ensures continuous monitoring and updates to keep your campaigns compliant as regulations evolve.
Per-Message Carrier Fee
A nominal charge of just a few pence per text, paid directly to carriers. This fee supports network infrastructure and message delivery across all major mobile operators.
SMS Ranger’s dashboard presents all fees upfront with complete transparency. You’ll see exact costs before launching any campaign, eliminating nasty surprises and enabling accurate ROI forecasting.
The Hidden Costs of Non-Compliance in SMS Pricing
Whilst registration fees are visible and predictable, the costs of skipping compliance are hidden, unpredictable, and often devastating. Non-compliant SMS programmes create a cascade of problems that extend far beyond blocked messages.
One-Time Registration
Brand and campaign setup fees paid once during initial registration. This establishes your official presence with carriers and validates your messaging programme.
Spam Flags = Damaged Brand Trust
When carriers flag your messages as spam, the damage extends beyond SMS. Your domain reputation suffers, affecting email deliverability. Customer trust erodes as your brand becomes associated with unwanted communications. Repairing reputation takes years and significant investment.
ROI Example: The Numbers Tell the Story
Compliance delivers measurable returns that dwarf the initial investment. Consider this scenario based on real customer data from SMS Ranger implementations.
10%
Delivery Increase Average improvement in message delivery rates after compliance registration
25%
Faster Follow-Ups Reduction in approval delays enables quicker Salesforce automation triggers
3x
ROI Multiple Typical return on compliance investment within the first quarter
If your message delivery increases by just 10%, the impact on revenue from Salesforce follow-ups grows exponentially. More delivered messages mean more engaged customers, more conversions, and more repeat business. When you factor in improved automation speed and protected brand reputation, the ROI becomes undeniable.
Compliance isn’t paperwork—it’s profit protection. Every pound invested in registration returns multiples through improved delivery, maintained trust, and uninterrupted automation. The question isn’t whether you can afford compliance; it’s whether you can afford to operate without it.