Throughput, Delivery and Why Messages Sometimes Fail
Understanding message throughput is essential for successful Salesforce SMS delivery. When you press send on a campaign, a sophisticated delivery system works behind the scenes to ensure your messages reach customers efficiently and reliably.
What Is Throughput?
Throughput measures how many messages your campaign can transmit per second. Think of it as the speed limit for your text messages — it determines how quickly your communications reach your audience. In the context of Salesforce SMS delivery, this rate is carefully calibrated based on carrier specifications and your sender reputation to ensure optimal performance and full compliance with telecommunications standards.
Salesforce SMS Delivery: Why Throughput Matters
Mobile carriers don’t treat all senders equally. They evaluate your sending patterns, compliance history, and engagement metrics to assign throughput limits that protect their networks and end users from spam.
High Trust Senders
Established brands with excellent engagement rates and zero spam complaints enjoy the fastest delivery speeds. Messages flow through carrier networks at premium rates, ensuring time-sensitive communications reach customers immediately.
Medium Trust Senders
Senders with good but not exceptional track records receive moderate throughput. Delivery remains reliable, though slightly slower than premium tier. Maintaining consistency can elevate your status over time.
Low Trust Senders
New senders or those with compliance issues face restrictive throttling. Carriers limit message flow significantly to monitor behaviour and protect subscribers. Building trust requires consistent adherence to best practices.
The SMS Ranger Advantage for Salesforce SMS Delivery
SMS Ranger eliminates the complexity of managing throughput manually. Our intelligent platform automatically optimises delivery across all major carriers, ensuring your campaigns perform at their best without requiring technical expertise or constant monitoring.
Intelligent Queue Management
Our smart queuing system ensures messages stay within carrier-specific thresholds automatically. No more dropped messages or delivery failures due to exceeded limits.
Adaptive Carrier Pacing
SMS Ranger adjusts sending rates dynamically for each carrier's unique requirements. Whether you're reaching Vodafone, EE, or O2 customers, we optimise delivery speed whilst maintaining perfect compliance.
Real-Time Insights
Comprehensive error tracking and delivery analytics sync seamlessly with your Salesforce reports. Monitor campaign performance, identify issues instantly, and make data-driven decisions to improve future sends.
Real-World Example
Imagine your campaign has a throughput limit of 40 messages per second—a common rate for medium-trust senders. Without proper management, sending 1,000 messages simultaneously could overwhelm the carrier, resulting in failed deliveries, delays, or even account restrictions.
SMS Ranger handles this automatically. Our platform queues your messages intelligently, releasing them at precisely the right pace to maximise speed whilst respecting carrier thresholds. There’s no complex setup, no manual calculations, and no risk of delivery failures.
Your Salesforce workflow remains lightning-fast, fully compliant with telecommunications regulations, and completely transparent. You gain peace of mind knowing every message reaches its destination efficiently, whilst detailed analytics provide the visibility you need for continuous improvement.
Result: Campaigns that deliver on time, every time—with zero technical overhead for your team.