The Basics of 10DLC (For Humans Who Hate Jargon)
What Is 10DLC Anyway?
Let’s strip away the technical mumbo-jumbo. 10DLC stands for “10-Digit Long Code” — but you don’t need to memorise that. Think of it as a special phone number format created specifically for businesses, allowing you to send messages from a regular-looking 10-digit number that’s verified, trusted, and approved by mobile carriers.
In the simplest terms possible: 10DLC = a verified business number that delivers your Salesforce messages safely and faster.
Without 10DLC registration, carriers treat your messages as “unregistered traffic,” which can lead to blocked messages, throttled delivery speeds, or your texts ending up in spam filters. Nobody wants that.
Why It Exists
The Problem
Before 10DLC became the standard, businesses used shared or unverified numbers — the exact same numbers spammers exploited to flood people’s phones with unwanted messages. Customers couldn’t tell legitimate business texts from dodgy scams.
The Problem
Mobile carriers needed a better system to protect users whilst supporting legitimate businesses. They created 10DLC to:
- Protect users from unwanted and suspicious texts
- Reward verified businesses with better delivery rates
- Maintain transparency about who’s sending messages
That’s why 10DLC became mandatory for Application-to-Person (A2P) messaging across all major carriers.
How It Impacts Salesforce Users
When you send an SMS campaign from Salesforce through SMS Ranger, your messages travel through an A2P 10DLC-verified route. This verification layer transforms your messaging experience completely.
Higher Deliverability Rates
Your messages reach intended recipients reliably, without getting caught in carrier filters or spam detection systems.
Fewer Carrier Blocks
Verified status means carriers trust your messages, dramatically reducing the risk of sudden blocks or suspended service.
Full Message Visibility
Track delivery status in real-time, with complete transparency into which messages were delivered, failed, or are pending.
The best part? You don’t have to wrestle with complicated carrier forms, confusing registration portals, or technical documentation. SMS Ranger automates that entire compliance layer for you, handling all the behind-the-scenes complexity whilst you focus on crafting effective campaigns.
Quick Example: The Real-World Difference
Without 10DLC
Imagine you’re sending 5,000 renewal reminders to your clients from Salesforce using an unverified number.
- Half may never arrive at their destination
- Messages marked as “potential spam”
- Your number could get blocked mid-campaign
- Customers don’t recognise the sender
Result: Wasted effort, poor engagement, frustrated customers.
With 10DLC via SMS Ranger
The same 5,000 renewal reminders, but now sent through a verified 10DLC number registered to your business.
- All messages delivered safely and quickly
- Clearly identified as your brand name
- No carrier blocks or filtering issues
- Customers trust the sender instantly
Result: Maximum reach, higher response rates, professional brand image.
10DLC isn’t just a compliance checkbox — it’s the difference between your messages actually reaching people and disappearing into the digital void. With SMS Ranger handling the technical bits, you get all the benefits without any of the headaches.